Where the beach meets high fashion, a special project is born.
At Bagno Felice 1 in Forte dei Marmi, Longchamp chooses Piastri 1961 to shape a bespoke intervention, entirely designed by the brand’s designers and realized as an integrated beach project. Regista chairs, stools, deck chairs, umbrellas, and cabins are reinterpreted through custom fabrics and personalized embroidery, transforming beach furnishings into a coherent extension of the Longchamp identity.
Every detail is calibrated with sartorial precision: the structure welcomes the graphic mark, the material dialogues with color, function meets style. The entire beach is branded with restraint and elegance, in a refined balance between Italian heritage and international vision. The result is an iconic landscape, where design and fashion merge into a contemporary direction.
Not just a customized beach, but an immersive experience, capable of translating the aesthetics of a major brand into space, material, and light.
